Max Dwyer

Maxwell Dwyer

Trade Sales Manager

As Trade Sales Manager, I focus on strengthening customer relationships, driving sales performance, improving operational processes, and creating a consistent experience for our customers, sales representatives, and employees. I enjoy solving complex problems and turning opportunities into practical, scalable improvements.

Throughout my career at Pella, I have developed a broad understanding of the business through roles in project coordination, estimating, process management, and sales leadership. I began as a Retail Project Coordinator, then created and grew the estimating department before becoming Trade Sales Process Manager and advancing into my current position. This experience gives me a well-rounded perspective on the customer journey and the critical handoffs between sales, estimating, and project execution.

My leadership approach is grounded in strategic thinking, strong execution, continuous improvement, and personal accountability. I am driven by a strong work ethic, commitment, vision, intuition, and a desire to motivate others. I am especially passionate about developing lasting customer partnerships, building effective processes, developing teams, and reducing friction so people can perform at their best.

I earned my bachelor’s degree from Bellevue University. Outside of work, I enjoy golfing, spending time with my family, and grilling.